Halfmoon Bay Hotel

For this project, the goal was to develop a brand identity and stationary for Halfmoon Bay Resort, a luxurious hotel situated on California's coast. To achieve this, I aimed to present the resort elegantly and boldly. I opted for bold lettering to emphasize the brand name, while keeping the logo itself sleek with thin strokes. Given the hotel's coastal location, I chose a color palette inspired by the ocean.